Music Marketing Blog Post #2

 The brainstorming started by thinking of the targeted audience of punk rock. As a group we all watched other music videos on the genre to see what is liked and disliked in the punk rock world. From there we decided that instead of making a story of the band we decided it would look better to do a classic music video where the singer and drummer are playing the righteous one. The planning went as followed I would be the drummer and Sebastian would be the singer who had a guitar. The plan worked as well because me and Matias live close by and so do Sebastian and Reeves. So we would film separately one day and the other together.

The production was split into two days. Most of the video was focused on the lead singer while there would be a couple snips of the drummer in the music video. The lead singer would have the guitar and therefore we would include all the instruments that were played in the original music video. Then would come the editing in the post production where me and Reeves would work together. The editing took us around 2 days to get the best possible video out of us. We put different effects and transitions to make the music video flow easier.

Then came the presentation. Our presentation was worked on as a group together in class. During this time we decided to create a logo that would truly represent the band we are trying to be. The logo had a distinct color which was blue. This color was represented many times throughout the music video as the artist in our band were wearying that. The presentation consisted of 6 slides that talked about the overview of our band and how we wanted to be seen as well as the record label that we thought would be what we wanted.

In this project I learned that procrastinating wont lead to good results so thanks to the extension we got the best quality of our project as possible. I also learned better editing skills by getting the help of my partners. Something I can take into the Cambridge portfolio could be to work as time goes and not let the work pile up last minute to get a better music video.

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